Smiles Casino is a U.S.-focused sweepstakes social casino operated by 10 Ten Gaming LLC, designed for players who want free-to-play entertainment with the chance to redeem sweepstakes coins for prizes. It uses virtual currencies (Gold Coins and Smile Coins) rather than real-money wagers, making it legal under U.S. sweepstakes laws while providing a Vegas-style gaming experience.
Background & Licensing
Smiles launched in late 2024, with its parent company 10 Ten Gaming LLC based in Wilmington, Delaware. As a sweepstakes casino, it complies with U.S. sweepstakes rules and operates under a legal model where no real-money gambling occurs on the site. Players must typically be 21+ and meet their state's eligibility requirements.
Games & Software
Smiles hosts a large game library with 900+ titles predominantly focused on slots, from top providers including Hacksaw Gaming, Relax Gaming, Evoplay, 1x2Network, and more. Games range from classic video slots to progressive jackpots and instant-win styles, though table games and live dealer content are not available.
Game Highlights
- Slots & Jackpots: From leading studios with various themes and features
- Instant-Win Games: Arcade-style experiences for quick entertainment
- Regular Updates: New games added frequently to keep the library fresh
Bonuses
Smiles offers a generous welcome package and ongoing bonuses tailored to sweepstakes players. The no-purchase needed welcome bonus provides approximately 1,000,000 Gold Coins plus up to 50 Smile Coins on sign-up. Daily login rewards include wheel spins for free Smile Coins, and the casino frequently runs social media giveaways and contests on Facebook, Instagram, and other channels. Alternative entry bonuses are available through mail-in offers for additional free Smile Coins. Some bundles and first-purchase deals give bonus Smile Coins with Gold Coin purchases. Smile Coins are sweepstakes currency that, once earned and played through, can be redeemed for prizes—typically requiring a minimum number of Smile Coins before you can request redemption.
Payments
Smiles uses a variety of payment methods to purchase Gold Coins (which often include bonus Smile Coins on purchase), such as Visa & Mastercard, ACH bank transfers, Apple Pay & Google Pay, and some mobile wallet options. Since it's a sweepstakes casino, no real-money gambling transactions occur; purchases are for Gold Coin bundles that help unlock more play and bonus Smile Coins.
Mobile Experience
Smiles Casino works well on mobile devices through web browsers without requiring an app download. The interface is clean and responsive, making gameplay smooth whether on phone or tablet, with games loading quickly and menus optimized for touch play.
Customer Support
Smiles delivers strong support across multiple channels including 24/7 live chat, email support at support@smilescasino.com, a help center with FAQ, and an active social media presence. Support staff are generally responsive and helpful, though email can be slower than live chat. There's no phone support, which is common for sweepstakes casinos.
Pros & Cons
- Pros:
- • Huge welcome bonus with no purchase required
- • Wide selection of slots and instant games
- • Frequent social media bonuses and giveaways
- • Solid 24/7 live support
- • Mobile-optimized and easy to use
- • Legal sweepstakes model (no real-money gambling)
- Cons:
- • No real money play or live dealer games
- • No dedicated loyalty or VIP program at present
- • Table games largely absent
- • Some state restrictions on eligibility
- • Redemption requires a minimum number of Smile Coins
Final Verdict
Smiles Casino stands out as a well-rounded sweepstakes social casino with a rewarding welcome package, extensive game library, and approachable user experience—especially for slot lovers. Its legal sweepstakes model makes it a safe choice for casual players who enjoy free play with prize redemption potential. However, if you want table games, live dealers, or a VIP progression system, you may find the offerings limited compared to full-service online casinos.
FAQ
- Is Smiles Casino legal and safe?
- Yes. Smiles operates under the U.S. sweepstakes model where no real money gambling occurs, using virtual currencies and compliant promotion rules.
- Can you win real money at Smiles Casino?
- You can redeem Smile Coins for prizes once you meet minimum redemption criteria, but you don't gamble with real cash.
- Do you need to make a deposit to play?
- No — new players receive free Gold Coins and some Smile Coins on registration.
- What games does Smiles offer?
- 900+ slots and instant win games. There are no live dealer or traditional table games.